Product Pricing

Enter Poland’s pricing strategy planning combines product-pricing research and channel pricing strategies to evaluate customer perception, channel behavior and market economics.

Smart pricing is the key to higher profits. Effective pricing extracts full value for a product, encourages bundling, induces large purchases, and minimizes negotiations. Unfortunately too many firms only look at competitors’ prices when setting their own. Poorly designed pricing systems not only give away profit, but also discourage loyal customers.

Enter Poland’s consultants can help you develop a pricing strategy designed to optimize profitability and align with your overall business growth strategy.

Market Segmentation

Enter Poland’s proven market segmentation strategies can boost your odds for success. Segmentation has big pay-offs when used in strategy development, product and market planning and sales targeting. Each level of segmentation increases your customer insight.